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Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. For example, an article written by an advertiser to promote their product, but using the same form as an article written by the editorial staff. The word "native" refers to the content's coherence with other media on the platform. Due to its ambiguous delineation from some other forms of marketing, particularly in certain instances of embedded marketing, the precise period of inception for native advertising is still debated. ==Categories== The IAB (The Interactive Advertising Bureau), came up with 6 different categories to differentiate native advertisements.〔http://www.iab.net/media/file/IAB-Native-Advertising-Playbook2.pdf〕 1. In Feed Ad Units. As the name denotes, it is an ad unit that is located within the website’s normal content well. The content may have been written by or in partnership with the publisher’s team to match the surrounding stories. It is measured on brand metrics such as interaction and brand lift. Example: Buzzfeed's sponsored articles. 2. Search Ads are generally found above the organic search results. Search ads have been sold with a guaranteed placement on the search engine page, and they are measured on conversion metrics such as a purchase. They have the same appearance as the other results on the page with the exception of disclosure aspects. For example, Google uses the word "ad" in yellow next to the paid post as means of disclosure. 3. Recommendation Widgets. Although the ad is part of the content of the site, it does not look like the editorial content feed. It is delivered through a widget. It is generally recognizable by words like "You might also like" or "You might like", “Elsewhere from around the web" or "From around the web", "You may have missed", or "Recommended for you." 4. Promoted Listings. The websites that carry these ad units, are typically not content based, rather they are usually e-commerce sites. Promoted listings are presented to look identical to the products or services offered on a given site. Example: Amazon's sponsored products. 5. In-Ad (IAB Standard). An ad in a standard IAB container that is outside the feed. "It contains contextually relevant content within the ad, links to an offsite page, has been sold with a guaranteed placement, and is measured on brand metrics such as interaction and brand lift." 6. Custom / Can't be Contained. This category is left for ads that do not fit in with the other categories. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Native advertising」の詳細全文を読む スポンサード リンク
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